“CREATIVESHIP: A NOVEL FOR EVOLVING LEADERS”
EXPLORES WHY CREATIVE LEADERSHIP IS NEEDED TO
BUILD SUSTAINABLE CULTURES AND BUSINESS MODELS
“’Creativeship’ is a must-read for leaders wanting to position their companies for long-term sustainable growth. In this engaging, clever, and thought provoking parable, Kelleher not only explains what principles we need to follow to lead effectively, but also why. As soon as you delve into the book you’ll realize the story is a great read, and the lessons are critical.”
~~~ Bob Nelson, Ph.D., million-copy best-selling author of 1501 Ways to Reward Employees and 1001 Ways to Take Initiative at Work, among other books
BOSTON, MA (October 23, 2012) Award winning author and recognized expert on employee engagement, leadership, and workforce trends Bob Kelleher has delivered a must-read that explores why traditional definitions of leadership are stale and creative leadership is the only way to build sustainable cultures and business models. […] [spoiler title=”…Click here to read the rest” style=”2″] The collapse of the ENRONs, World Coms, and Arthur Andersens of the world has afforded organizations a painful yet educational glimpse at what happens when firms become so singularly focused on profit that they lose their moral compass… and forget their greater purpose. “CREATIVESHIP: A NOVEL FOR EVOLVING LEADERS” (BLKB Publishing; October 2012; Hardcover, $24.99) tackles corporate malaise in a thought-provoking narrative which follows newly retired management consultant, Joe Daniels, in an exploration of what’s missing in business today.
“Over the past 25 years, we have witnessed the shift from managing things, data, and process (management) to leading people (leadership),” explains Kelleher. “Going forward, leaders need to focus on what I call Creativeship — the creation of sustainable cultures and business models. Organizations that don’t cannot expect to thrive.”
Though Joe is a fictitious character, his experiences, anecdotes, lessons and recommendations are very real. In reflecting on his career and interacting with his now-grown children, he comes to recognize that strong leadership and employee satisfaction alone will no longer be key to a healthy, sustainable business. In today’s era of instant global communication, dramatic shifts in global workforce demographics, and the speed of change, organizations must focus and invest in six interrelated ingredients: Purpose, Employee Engagement, High Performance, Innovation, Tri-Branding, and Global Growth.
Using rich narrative to explore the six principles, Creativeship offers a road map that leads not just to the finish line, but winning the race. “’Creativeship’ reminds us of a crucial lesson in innovation that we often forget: Never accept ‘Because’ as an answer and always ask, ‘Why’ and ‘Why Not?’” offers Lorri Freifeld, Editor-in-Chief, Training magazine. “Take the road less traveled with ‘Creativeship’—it can change your life.”
By presenting Creativeship’s concepts in the form of a relatable narrative, readers can readily see how the concepts it explores are applicable in real-life situations. Creativeship is chock-full of usable data, the “fable” format provides a refreshing alternative to business books full of dry facts and figures. For those hungry for more business-speak information, the book’s appendix includes key learning points, suggested readings, best practices, key discussion questions, specific companies that exemplify Creativeship principles, and suggested thought leaders to follow. There is even a Creativeship Survey to see how your company, team, or school scores.
“Simply put, ‘Creativeship’ is to today’s business leaders what ‘The One Minute Manager’ was in the 1980s. Its concept is transformative, and Kelleher has introduced it using a brilliant combination of fact and fable,” says Tracy Burns, Executive Director Northeast Human Resources Association. “The story not only offers insight into the reflections of an experienced leader, father, and would- be retiree, it translates his reflections into key concepts that build a compelling case for shedding outdated applications of leadership and evolving into the world of creativeship.
To schedule an interview with Bob Kelleher or to request a review copy of Creativeship: A Novel for Evolving Leaders, please contact Cindy Kazan at firstname.lastname@example.org; 414-559-0745. For more information, please visit www.creativeship.com.
About the Author:
Bob Kelleher is a noted speaker, consultant, and author. His first book, “Louder Than Words: 10 Practical Employee Engagement Steps That Drive Results”, was the nation’s top selling employee engagement book in 2011. Kelleher is also the founder and CEO of The Employee Engagement Group (www.EmployeeEngagment.com) a global consulting firm that works with leadership teams to implement best in class leadership and employee engagement programs, including the world’s first virtual cloud based employee engagement resource center, The Employee Engagement Library.
CREATIVESHIP: A NOVEL FOR EVOLVING LEADERSBob Kelleher with Liz BatchelderBLKB Publishing; October 2012; Hardcover $24.99ISBN #978-0-9845329-1-9[/spoiler] [divider][/divider]
Creativeship Discussed on the Jim Blasingame Show
Recognized Thought Leader in Employee Engagement and Leadership Expert and author of Creativeship: A Novel for Evolving Leaders
Synopsis of Creativeship: A Novel for Evolving Leaders
Creativeship tackles corporate malaise in a thought-provoking narrative which follows newly retired management consultant, Joe Daniels, in an exploration of what’s missing in business today. In reflecting on his career and interacting with his now-grown Generation Y children, Joe comes to recognize that strong leadership and employee satisfaction alone will no longer be key to a healthy, sustainable business. In today’s era of instant global communication, dramatic shifts in global workforce demographics, and the speed of change, organizations must focus and invest in six interrelated Creativeship ingredients: Purpose, Employee Engagement, High Performance, Innovation, Tri-Branding, and Global Growth. Organizations that don’t cannot expect to thrive.
Why did you write Creativeship?
People really responded to both the message and messenger of my first book, Louder Than Words: 10 Practical Employee Engagement Steps That Drive Results, which became Amazon’s top selling book on employee engagement in 2011. Clearly resonating with many readers, I began to receive invitations to speak and share my experiences and insights with leadership teams and conference attendees worldwide. It was during these speaking engagements that the idea of writing a second book crystalized. Meeting such a variety of people from so many industries sparked my curiosity, which was already heightened by my fascination with today’s workforce trends: globalization; increased levels of employee disengagement; the emergence of purpose-driven organizations; the influence of Gen Y; technological advances; social media and mobile technology; and ongoing unemployment challenges.
I discovered that although I still believe that employee engagement is the “secret sauce” that can accelerate a company’s performance, it is an outcome of something greater. I began to ask why so many outstanding companies with engaged employees, healthy profits, and respectable growth ultimately failed. It became clear to me that engagement, along with profit and revenue growth, are only part of the puzzle — critically important parts, but not enough on their own to allow a company to sustain engagement, profit and growth. This “something” I believe is the next step in the evolution of leadership, and is the subject of this book, Creativeship. […] [spoiler title=”…Click here to read the rest” style=”2″]
What does Creativeship mean?
Over the past 25 years, we have witnessed the shift from managing things, data, and process (management) to leading people (leadership). I’ve realized that going forward, leaders need to focus on Creativeship, a paradigm shift that encompasses leadership while taking it several steps farther. Coining the phrase, I define Creativeship as “the creation of great and sustainable cultures and business models.”
Why did you write it as a parable?
I chose the fable approach to writing Creativeship because I believe its message is universal, and deserving a broader audience than a typical “business book.” While Creativeship is chock full of usable business data, the fable format provides a refreshing alternative to business books full of dry facts and figures. And for those hungry for more business-speak information, Creativeship’s appendix provides practical business take-aways and suggested resources.
Who will want to read this book?
Given its far-reaching message, the readership for Creativeship extends beyond that of a typical business book. Those wanting to read the book will include:
- Top level executives who are responsible for leading their companies, divisions, locations, etc
- Entrepreneurs and small business owners who are looking to position their companies for strong and sustainable growth.
- Men and women already in the leadership pipeline who want to move faster and more effectively.
- Men and women who are interested in a career, whether a student about to start their first job or one who is already in the executive ranks of a corporation.
- Men and women who are launching their careers and need to know what the keys to success are.
- Men and women who mentor and coach business leaders to give those they mentor a personal blueprint to achieving success.
- Human Resource and Training executives who advise both management and professionals on how to be a successful leader in the workplace.
- Parents and teachers as good “leadership” is akin to good parenting and quality teaching.
Why is Creativeship needed now?
The collapse of the ENRONs, World Coms, and Arthur Andersens of the world has afforded a painful glimpse at what happens when firms become so singularly focused on profit that they lose their moral compass… and forget their greater purpose. For businesses to thrive and be sustainable in today’s world of unprecedented technological advances, globalization, shifting economic drivers, changing workforce demographics, and new emphasis on corporate social responsibility, they need to invest their energies and resources in six prominent and interrelated Creativeship business priorities: Purpose, Engagement, High Performance, Innovation, Tri-Branding, and Global Growth.
Can you tell us about the six ingredients of Creativeship?
Having worked for and with global businesses over the past 25 years, I’ve had the opportunity to experience first hand what works, and even more importantly, what doesn’t. And though much has been written individually about the six pillars of Creativeship over the past few years, I ultimately concluded that for businesses to be sustainable they need to leverage the interdependencies of these six pillars – the essence of Creativeship. I don’t believe of the pillars on their own can be maximized without weaving in elements of the other five.
If readers could walk away with a key message from Creativeship what would it be?
To build a sustainable company that will thrive in today’s challenging business climate, companies have to focus on the now, while investing on tomorrow. The 6 pillars of Creativeship will force us to ask, ‘What’s next?’” Don’t ask just ‘Why?’ but rather, ‘Why not?’ And, never take ‘Because’ as an answer.”
What companies embody the Creativeship principles?
There are companies of all sizes in myriad industries that embrace and exude the six core principles of Creativeship. These include Bright Horizons, TJX Companies, Beacon Communities, The Timberland Company, The Boston Consulting Group, and Momenta Pharmaceuticals, Whole Foods Market, Timberland, Warby Parker, Starbucks, Proctor & Gamble, Walt Disney, ENI, Nestlé, Rackspace, Southwest Airlines, Aflac, Alcoa, Ceasars Entertainment, HubSpot, 3M, Eli Lilly, Zappos, Yammer, and Golf Town.
Bob Kelleher is the author of Creativeship – A Novel for Evolving Leaders. A noted speaker and consultant, he is also author of Louder Than Words: 10 Practical Employee Engagement Steps That Drive Result, Amazon’s #1 book on employee engagement in 2011. Additionally, Bob is the founder and CEO of The Employee Engagement Group, a global consulting firm that works with leadership teams to implement best-in-class leadership and employee engagement programs. He can be reached at 781.239.8713 or via email at email@example.com.